Your visuals change every season - and that’s why nothing is remembered.
Visual weakness isn’t about taste. It’s about the absence of a system.
- Every project looks like it came from a different brand
- No recognisable visual language
- The brand follows trends instead of setting a direction
- The result: weak positioning and diluted value
APPROACH
I don’t decorate brands. I build visual systems.
My approach is based on:
- Visual language before aesthetics
- Structure before collection
- Identity that survives seasons, not trends
- Creative direction as a strategic tool
RESULT
WHAT YOU GET
- Visual concept and moodboard
- Colour, styling and casting direction
- Location direction
- A complete creative deck, ready to execute
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CONDITIONS
50% deposit confirms the date; balance due before delivery
Rates cover creative direction and production management. Production costs: photographer, model, hair & make-up, location, transport - quoted separately
Usage: 12 months, digital and social. Paid media, print or extended territories +40%
Bookings under 14 days: +25%
Travel outside Paris on request