CASE 3

SYSTEM: ATELIER

A monochrome editorial shot inside a Paris atelier — the designer working within her own system.

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CONTEXT

Self-initiated editorial, Atelier Chardon Savard, Paris. Published in Imirage Magazine, print. Anchor case of Mood Map Chronicles, Volume 18 — The Immersion Paradigm.

BRIEF

Show construction instead of styling: the room where form is made, and the person making it.

DIRECTION

A controlled environment where form is constructed, not styled. The body becomes structure. The designer operates within the system. Monochrome throughout — mannequins, staircases, the glass roof, the iron gates. Nothing added to the room, nothing removed.

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PROCESS

Shot in a working atelier during working hours: cutting, draping on the stand, the machine, the fitting. The fashion film was built from the same day.

RESULT

Published in Imirage Magazine, print. Feature and interview in Mood Map Chronicles, Volume 18. Fashion film, horizontal, two minutes.

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CREDITS

· Creative Direction: @annettefleurdelis

· Photography and video: @alm_photographer

· Model: @annettefleurdelis

· Location: Atelier Chardon Savard · Paris