Annette Fleur de Lis - Creative Director, Paris.

I create and produce fashion imagery: concept, location, casting, team, shoot, final content.


Most creative directors hand over a deck. Most producers execute someone else's idea. I hold both under one vision - the creative direction and the production are never disconnected, because they come from the same person who is accountable for the result.

WHO I WORK WITH

Emerging fashion brands with a product they believe in and images that undersell it.

Brands that change their visuals every season and are remembered for none.

Brands that need to look serious to buyers, press and investors, and can’t afford an agency but need agency-level output.

BACKGROUND

Philosophy before fashion - which is why an idea has to survive questioning before it is given a body.

Then finance and fashion management. Working in the fashion business since seventeen. Trained at Atelier Chardon Savard, Paris.


Born in Odessa, based in Paris. Paris is not a claim of taste - it is a working base: locations, teams, editorial contacts, ateliers.

ALSO

Founder of N°ARC.11, a conceptual fashion house - narc11.art