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Annette Fleur de Lis is an artist, philosopher, fashion model and writer specialising in fashion business, branding, imagemaking & fashion styling, modeling, fashion photography, management of fashion & luxury companies and digital marketing.

Annette worked as a fashion model in Milan and Lima. Held collaborations with such designers, magazines and fashion brands: MUST, BODAS, HOLA !, J Magazine, EVOLET, COCO JOLIE, Moda & amp; CIA, Univtextile, ZUL, J Plaza, Vicente Mosto, Samsung & J Plaza.

Annette currently works at the Service Department in IFG_Invogue Fashion Group which is one of the leading premium segment fashion retailers in Ukrainian marketplace representing such brands as MaxMara, BOSS, Kenzo, Helmet Lang, Golden Goose, Theory, Deluxe Brand, Malene Birger, Dorothee Schumacher, Acne Studios, Inès & Maréchal, Joseph, JWAnderson, Versace Jeans Couture, Walk of Shame, Push Button, Ganni, Ochi, Woolrich, MSGM, A.W.A.K.E Mode.

Creative Inspiration:

Obsessed with aesthetic researches, attentive to new approaches in imagery and designing, striving to liberty and uniqueness.

Brand Identity:

AFL: «There are essential values and principles that compose the identity of my personality, therefore I’d like to transmit them through the brand Annette Fleur de Lis. An aesthetic mission of brand AFL is to develop both concepts of Beauty and Harmony using archetypic symbolic cultural codes.

Vision:

The vision is to give to a generation of millenials a complete view on postmodern era with a key concept of complete change of human nature.

Social mission:

Social mission is an attempt to represent a realistic, up to date philosophical vision of human responsabilities towards ecosystems on our planet.

Values:

Annette tends to be idealist and perfectionist. She is in the same spirit with such thinkers as Platon, Hehel, Nizshe, O. Wilde, Krishnamurti, Gurjiev and Osho.
Her preferences in Art are Renaissance’s geniuses and the innovators of Modernism. They are Michelangelo, Rafael and Leonardo da Vinci. At the same time Klimt’s golden palette, Matiss’s ornamental paintings and Salvador Dali’s surrealism have had a great influence on her brand aesthetic conception.