CASE 1

WHITE STRUCTURE

A minimal architectural editorial on the body and urban geometry.

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Context

Self-initiated editorial, Paris. Directed and produced end to end, then placed with two print titles.

Brief

Build a series that reads as architecture before it reads as fashion - strong enough to carry a brand’s visual language across a season, not just one post.

Direction

White silhouettes against cold industrial structure. Perforated metal, glass, hard daylight, no warm contrast anywhere in the palette. The garment holds its own form; the body becomes a line inside a grid. Make-up and nails kept graphic and matte, so the surface reads as material rather than skin.

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Process

Intention note, moodboard, make-up and nails direction, location scouting, shoot, post-production. Every decision made before the camera was set.

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Result

Two print publications - SELIN Magazine and MOB Journal. Two films, horizontal and vertical. Full retouched series for social and editorial.

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Video 1

Video 2

Credits:

Creative Direction: Annette Fleur de Lis

Design: @n.arc.11

Photography: @mae.thefairy

Photo Assistant: @alexandranallet

Nails: @lexinailsbeauty

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