WHITE STRUCTURE
A minimal architectural editorial on the body and urban geometry.
Context
Self-initiated editorial, Paris. Directed and produced end to end, then placed with two print titles.
Brief
Build a series that reads as architecture before it reads as fashion — strong enough to carry a brand’s visual language across a season, not just one post.
Direction
White silhouettes against cold industrial structure. Perforated metal, glass, hard daylight, no warm contrast anywhere in the palette. The garment holds its own form; the body becomes a line inside a grid. Make-up and nails kept graphic and matte, so the surface reads as material rather than skin.
Process
Intention note, moodboard, make-up and nails direction, location scouting, shoot, post-production. Every decision made before the camera was set.
Result
Two print publications — SELIN Magazine and MOB Journal. Two films, horizontal and vertical. Full retouched series for social and editorial.
Credits
Creative Direction: Annette Fleur de Lis
Design: @n.arc.11
Photography: @mae.thefairy
Photo Assistant: @alexandranallet
Nails: @lexinailsbeauty