Your brand exists —but it doesn’t tell a clear story.
And without story, there is no positioning.
- The brand message is fragmented
- Story changes depending on context
- No emotional anchor for the audience
- Result — low trust and weak differentiation
APPROACH
I don’t invent stories.I extract the one that already exists.
My principles:
- Truth before marketing
- Structure before narrative
- Storytelling rooted in positioning
- Brand voice as strategic asset
