CAMPAIGN STUDIES No.01
A campaign study in architectural silhouette, produced at the Palais de Tokyo.
Context
Self-initiated campaign, Paris. Held as an exclusive case and not submitted for publication.
Brief
Run a brand campaign at full production scale: four looks, two models, one location, one day - and document every stage of how it was built.
Direction
Architectural silhouettes through restrained elegance. A visual study of form, movement and spatial tension. Monochrome precision, material treated as language, a neutral palette, two core looks and two blazer variations. The location was chosen for monumental columns, open perspectives and the way its shadows fall.
Process
Brand language and references, styling direction, casting, location scouting at the Palais de Tokyo, fitting, then a three-and-a-half hour shoot with a team of five. Backstage covered in stills and video.
Result
Full retouched series. Four films - one horizontal, three vertical. Backstage reels and stills. Held exclusive.
Every silhouette is a negotiation between the body and space.
