In this industry there is responsibility

In this industry, the onus is not only on manufacturers, retailers and brands, but also on us, the consumers. We need to buy less. And take better care of the clothes we already have.

That is, half of the responsibility lies with the manufacturer, and half with the consumer. For example, previous generations cared more about their clothes, they would repair them. For example, Patanonia teaches people how to repair a thing if it is broken, makes video tutorials.

I think fixing things is interesting and fun so that we are not passive consumers, but active and more involved.

When we fix things, we have a greater connection with them. And it's not something I bought, it's something I own.

When you repair a product, it becomes part of your personality. Things have always been made to order, and only since the 10-20s have they been mass-produced industrially.

When we repair things, it allows you to feel the value of owning a unique piece of couture again.

We all want to move towards a sustainable future. So we start by teaching people how to fix things. From simple things like sewing on a button to complex things like fixing a zipper.

We teach millions of people every month how to fix things.

Now we see mothers fixing iPads for their children, and children fixing jackets for their mothers.

And it's great to unite people over real things that used to divide them.

This phenomenon is called slow fashion. In the UK, £30 billion was spent on clothes that were worn only once.

So, buying less and taking care of things is one part. But there may be other options.