Implementing digital solutions: changing the concept of clothing
Buying less and taking care of things is one way of dealing with the situation, but there may be other options. What if in the future the closet may not be needed at all. The fact is that the future of fashion is bigger than the past, as we are facing non-linear developments all the time. For example, we have started to invest in things at a higher cost or we are looking for other ways of doing business, such as subscriptions. Such an unusual idea is interesting because we can pay a membership fee to use or swap clothes. All indications are that the digital generation wants to consume differently.
The reason why, they go to big stores is because of the speed at which they want to change fashion. For Generation Z and millennials, clothes need to be transformable. Therefore, the digitalization of clothing will happen anyway, there will be an integration of fashion and technology, and one day we will realize that we are already wearing computers on our bodies.
But even in this case, don't be tempted to think linearly. We will see technology become as soft as wool, or feel like silk, and be washable. This is difficult to achieve at this stage because silicone is still used in manufacturing. In any case, transformation is inevitable. In the future, when fabric science is transformed and microcomputing matures, a whole new world of fashion will emerge.
It's exciting for designers to see this future on the horizon, and to know that envisioned developments are on the way. Right now, the fashion community is focused on turning the indicators of fashion production towards a healthier planet. In our sustainable business, by creating clothes we have less impact on the environment and remove unnecessary processes. Customers are also concerned about smart consumption and are interested in extending the life cycle of things using best practices. In general, it is difficult to make people change their behavior. A whole generation grew up going to ZARA and H&M, buying such cheap things, and they have no understanding that there are other options, because they only knew this model.
I think the fashion business is now on the cusp of computerization, mechanization and cyber design. These processes are coming like a tsunami out of nowhere. Believe it or not, the concept of clothing is about to change. And whether fashion will move towards technology, biology, sustainability, or all together, or, something completely different. Nobody knows that. But we reflect on our time, so we become more prepared to perceive transformations.
