High technology of the future
"Mademoiselle Coco had the foresight to come up with this formula, but she had no idea how relevant this idea would be fifty years later. Every season there are more and more designer collections, styles, prints, models, fashion itself is becoming faster and faster. But the amazing thing is that the concept of clothing has not changed that much over the past centuries: fabric still covers the body and is an identifier of social belonging; clothes are still created with needles and thread and sold in stores. So, maybe it doesn't make sense to challenge the $7.3 billion capitalization fashion industry? Personally, I believe that there should be more progressive transformations than trivial changes in design and style. We are waiting for such innovations that will turn the fashion industry and its usual business models upside down and change our perception of the very essence of clothing.
Fashion business always stays on the wave of trends and sometimes even anticipates them. In pursuit of everything new, fashion is the first to experiment and use new technologies, visualizing trends that fit the era. At the moment, digital technology is the flagship vector of our futuristic future. High technologies are rapidly changing the landscape of the modern world, and the trends of digitalization in communications and virtualization are rapidly gaining momentum. Among them are augmented and virtual reality, 3-D printing of objects, the introduction of nanotechnology into everyday life, and the emergence of new economic models such as blockchain. Since high technology and fashion have always had points of contact, it is only a matter of time before a completely new type of clothing emerges. The environment and the speed at which we communicate are changing. These processes inevitably transform the concept of clothing, and lead to the transformation of the fashion business in several directions.
I have sketched out a few options for the future of fashion: clothes will be made of new technological and synthetic materials, there will be integration of clothes with technical devices, artificial intelligence may be used; the opposite trend - environmentally positive clothes made of 100% natural organic materials. some companies and consumers will question the need for physical clothes as such. This is because we already spend most of our time in virtual space, so virtual (not physically existing) clothes are already appearing, which are relevant for the Internet and social networks. the usual fashion business models will change, we will come to treat clothes as an investment and buy consciously, for a long time and by necessity; or on the contrary, we will abandon the principle of owning fashionable closet items and borrow things for a while or reuse them. Write in the comments below how you imagine the future of the fashion industry.