The creative director of the Spanish brand Loewe, Jonathan Anderson, described his new SS 2023 collection as a “fusion of organic and manufactured.” Working in collaboration with a young designer who supports sustainable development, Paula Ulargui Escalona, the shoes were sown, watered and sprouted over the next three weeks.
This experimental process demonstrates what can happen to fashionable things over time if they merge with nature. As in the creation of these sneakers, which seem to have been swallowed up by the earth. Greenery and live decorations were presented throughout the collection, from accessories to clothing.
The concept coming from a brand of this level has the potential to push the development of manufacturing and materials beyond biomimicry and lead to the development of products that are truly regenerative and circular.
