CASE STUDY

Avant-Garde Luxury: Brand System

brand system for a couture-driven house. Scope: positioning, identity, typography, color/material palettes, art direction and launch assets. Outcome: a coherent visual language that bridges couture craftsmanship with future-leaning technology.

-Scope & Role

  • Role: Creative Direction, Brand Strategy & Design
  • Scope: Positioning, narrative, logotype & monogram, typography, color & material palette, brand guidelines, art direction, campaign & retail touchpoints
  • Result: Unified, premium system ready for digital, print, packaging and retail

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