Saranguerel: Вневременная капсульная коллекция
Проблема
Бренду нужна была капсульная коллекция, которая бы воспринималась как вневременная, не зависящая от трендов — изысканная, но не ностальгическая.
Существовал риск эстетического эклектизма: отсылки без единой структуры.
Чего не хватало
Четкая концептуальная основа, связывающая наследие и современность.
Система контролируемого силуэта, а не просто вдохновленные формы.
Единообразие в одежде, аксессуарах и стиле.
CONTEXT
Concept developed in full — image language, palette, location, casting brief, production plan. The shoot is not booked. A brand can take this campaign as it stands.
BRIEF
A study of the mineralised body and controlled fluidity: the garment as structure, the body as material.
DIRECTION
The body is not expressive. It is contained, extended, controlled. The garment acts as structure, not decoration, and movement is reduced to tension.
Framing: distant, architectural. Body: isolated, controlled. Movement: minimal, suspended. Interaction: body against structure.
Mineral texture throughout — metallic and stone surfaces, a metallic skin finish, draped textile against hard concrete. Location: rooftop parking, architectural shadow, one clean horizon line.
PRODUCTION PLAN
Three looks, one model, one location, three to four hours. Team: creative director, photographer, make-up artist for the metallic finish, model.
AVAILABLE
This concept is open to one brand. Your product enters the series, you own the images, and the story goes out for editorial placement.
From €1,500 — creative direction and production management. Production costs quoted separately.
