Saranguerel : Collection capsule intemporelle
Problème
La marque avait besoin d'une collection capsule intemporelle, non pas dictée par les tendances — raffinée, mais pas nostalgique.
Il y avait un risque d'éclectisme esthétique : des références sans structure unificatrice.
Ce qui manquait
Une colonne vertébrale conceptuelle claire reliant héritage et modernité
Un système de silhouette maîtrisé, et pas seulement des formes inspirées.
Cohérence entre les vêtements, les accessoires et le style
CONTEXT
Concept developed in full — image language, palette, location, casting brief, production plan. The shoot is not booked. A brand can take this campaign as it stands.
BRIEF
A study of the mineralised body and controlled fluidity: the garment as structure, the body as material.
DIRECTION
The body is not expressive. It is contained, extended, controlled. The garment acts as structure, not decoration, and movement is reduced to tension.
Framing: distant, architectural. Body: isolated, controlled. Movement: minimal, suspended. Interaction: body against structure.
Mineral texture throughout — metallic and stone surfaces, a metallic skin finish, draped textile against hard concrete. Location: rooftop parking, architectural shadow, one clean horizon line.
PRODUCTION PLAN
Three looks, one model, one location, three to four hours. Team: creative director, photographer, make-up artist for the metallic finish, model.
AVAILABLE
This concept is open to one brand. Your product enters the series, you own the images, and the story goes out for editorial placement.
From €1,500 — creative direction and production management. Production costs quoted separately.
