New technologies

New technologies, including digital technologies, are now at the forefront. Fashion business is one of the first to introduce new technologies into its structure, changing the very essence of the industry.

The trend of digitalization and virtualization is also becoming more relevant, nanotechnology and augmented reality, digital marketing for communications, 3-D printing, customization, cryptocurrencies, blockchain, augmented and virtual reality are emerging. 

Soon, a completely new type of clothing will appear - virtual, not existing physically. At the same time, real clothing will be made from completely new materials. Two opposing trends stand out: synthetic materials or organic, previously unseen.