Mixing Fashion and Technology
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The lab or studio, located in North London, is divided into three sections. One is where the coding and programming takes place, the second contains more traditional fashion elements such as sewing machines, and the third side contains 3D printers.
We are narrative first, inspired by science fiction, but we are also very interested in design. We are one of the pioneers of new technologies in fashion.
In the studio they are actively developing what they call the digital couture experience, which means creating clothing items that are interactive and engaging.
Her ultimate idea is to bring this idea to the street. But the first step is to create extravagant outfits for Lady Gaga, Black IP. They created a dress for Lady Gaga that released soap bubbles.
These soap bubbles seemed to appear out of nowhere, forming structures, bursting, fans applauding, you could hear the clicks of cameras.
For this studio, being a designer means working with technology for over 15 years. You learn these techniques, and then it becomes a methodology that defines the authenticity of Studio XO. That's what makes our studio special, we start with an effect, we build a narrative in our heads, and then we see what the machine can do, and then it becomes a game.
The sound this outfit makes is interesting, indicating that there is a car inside the dress.
The fact that it produces bubbles, everything in this outfit was 3D printed - it's mechanics, and there's also architecture inside that transforms the liquid, it's pure design engineering that's worn like clothing.
From a philosophical point of view, looking at the projects, we are able to convey to people this transformation in textiles and technology, it is fun and interesting, it is a machine that transforms the way we dress.
While Studio XO is at the cutting edge of technology, it is not alone in putting machines on our bodies.
Historically, this has been perceived as too cyber or science fiction, but recently, almost overnight, a group of products have emerged that are called wearable tech.